February 16, 2023
The challenging but rewarding B2B digitization journey
After years of lagging behind, B2B digitization is finally gaining momentum. The numbers don't lie – currently, the global B2B e-commerce market is now more than five times larger than the B2C market. This should not come as a surprise since the digital transformation of analogue B2B companies has many advantages. By lowering cost to serve, automating processes, and collecting more detailed customer data, B2B digitization is making organizations more efficient than ever before.
Written by Maarten Steinfort
Expert Partner B2B Digitization @ Sweav