Join us
Let's talk
Podcast
2 min read
From strategy consultant to founder | Frederique de Laat on burnouts, entrepreneurship, and women’s sports
Written by Joeri Schouten
07 October 2025
Share

We couldn’t stay behind in podcast land. So here it is: “De ratrace uit”, a brand new podcast series hosted by Sweaver and podcastmaker Danique Havenga.

In six episodes, Danique speaks with ambitious professionals who left the golden cage of corporate life to do something different. Something more meaningful. More free. Less buzzword bingo.

What made them walk away? What do they do now? And what bits of corporate life still make them cringe?

In this episode, Danique talks to Frederique de Laat, founder of Branthlete, the only strategic sports marketing agency in Europe fully focused on women’s sports.

After working as a strategy consultant for over three and a half years, she ended up in a burnout. What first seemed like “a virus that just wouldn’t go away” turned out to be a clear signal that she had been crossing her limits for too long.

She speaks openly about that period, how she gradually rediscovered joy in her work, and eventually founded her own company. She also shares her down-to-earth view on entrepreneurship: “Sometimes you just have to start, instead of endlessly trying to perfect everything.”

Listen to the full episode on your favourite podcast platform, or watch it on YouTube.

Spotify

Apple Podcast

Podimo

Youtube

Joeri Schouten

Founder Sweav

Joeri founded Sweav together with Thijmen Kaster in 2022. Before founding Sweav, he worked as independent consultant and interim manager himself for two years.

Related tags