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From Strategy, to film, to silk flowers | Gwen van de Pas on following your heart (with your head alongside)
Written by Joeri Schouten
04 November 2025
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We couldn’t stay behind in podcast land. So here it is: “De ratrace uit”, a brand new podcast series hosted by Sweaver and podcastmaker Danique Havenga.

In six episodes, Danique speaks with ambitious professionals who left the golden cage of corporate life to do something different. Something more meaningful. More free. Less buzzword bingo.

What made them walk away? What do they do now? And what bits of corporate life still make them cringe?

In this episode, Danique speaks with Gwen van de Pas. She studied at Stanford and worked for fourteen years at Bain & Company, primarily living and working in the US. During that time, she decided to pursue a long-held dream: making a documentary about sexual abuse, a topic she unfortunately also experienced herself. She moved to LA and created the film Groomed, which was ultimately sold to Discovery+. She now runs her own company, Bloom & Wolf, which makes luxury silk flowers that are indistinguishable from the real thing.

A conversation about daring to take risks, not being afraid to fail, and how you should always follow your heart (while keeping your head involved).

Listen to the full episode on your favourite podcast platform, or watch it on YouTube.

Spotify

Apple Podcast

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Youtube

Joeri Schouten

Founder Sweav

Joeri founded Sweav together with Thijmen Kaster in 2022. Before founding Sweav, he worked as independent consultant and interim manager himself for two years.

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