- Client
- Nooteboom Textiles
- Duration
- 4,5 months
- Sweavers
- Koen Olsthoorn, ex OC&C • 7 years of experience
Mid-Market
Commercial growth strategy for a textile wholesaler
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Founded in 1852, Nooteboom is a leading European wholesaler specialized in fabrics for women’s and children’s clothing. Owned by Bencis Capital Partners and based in Tilburg, Nooteboom operates with around 80 employees, serving more than 5,000 B2B customers in 50 countries.
The challenge
Over the past few years, Nooteboom further strengthened its leading position as a wholesaler. However, to secure future growth, the company needed to refine its commercial growth strategy.
“ Sweav found us the right person with the required analytical, strategic and above all human skills for an SME context. Koen is not the average Zuidas consultant, he provided invaluable all-round support in tackling our challenges. He truly connected with our business and our people. ”
Joost Tabbers
CFO at Nooteboom Textiles
Our Collaboration
The Sweaver (ex OC&C) conducted a thorough analysis of the existing commercial approach and developed and kickstarted a new commercial growth strategy. He also served as a strategic advisor to management, assisting them with decision making and providing insights.
