- Client
- Wickey
- Duration
- Multiple moths
- Sweavers
- Alinda Wit, ex McKinsey • 12 years of experience
- Saskia Milsted, ex SparkOptimus • 7 years of experience
Mid-Market
Turning Wickey’s plans into progress
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Wickey designs, manufactures and sells high-quality wooden playground equipment for children. Wickey’s products are sold solely online, which is disruptive within the traditional B2B market.
The challenge
Wickey sought strategists to refine its existing strategic plan. Wickey had already conducted preliminary analysis but needed an external perspective to challenge and enhance the plan.
Our Collaboration
The Sweav members, Alinda and Saskia, first reviewed the existing strategic analysis. They then conducted additional research and developed a sharpened strategy for Wickey. In addition, they created a detailed action and implementation plan to support the revised strategy. Finally, they actively implemented part of this plan.
“ The Sweav members’ collaboration was crucial to our success. From the start, the speed and strategic mindset they brought to the project were truly impressive. As a result, they made a significant impact on our business. Moreover, they quickly became a valuable part of the team and ultimately delivered a refined strategy and implementation plan. ”
Jorn Van den Heuvel
Chief Business Development Officer
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