- Client
- PostNL BE
- Duration
- Multiple months
- Sweavers
- Leanne Hendriks, ex-IG&H, 16 years of experience
Belgium, Corporate
A strategic action plan for PostNL BE
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PostNL BE is a service provider and a leading mail, parcel, and e-commerce corporation.
The challenge
PostNL needed support in building a strategic action plan for its e-commerce activities in Belgium. A Sweav member was sought to bring together complex pieces of analysis and create a clear, actionable strategy.
Our collaboration
Sweav member Leanne Hendriks collaborated with PostNL BE CEO Arvin Willemse to conduct an in-depth analysis of customer segments and margins, recommending a clear focus for the business. Together, they translated these insights into a high-impact strategic action plan, including best practices and concrete initiatives, while ensuring operational feasibility.
“ Leanne played an important role in this project. In close collaboration, we jointly developed a high-impact strategic plan that was immediately actionable. Her speed, mindset, and hands-on approach made it feel like she was part of the team from day one. ”
Arvin Willemse
CEO at PostNL BE
