This is the work of deciding what your brand stands for and how marketing turns that into demand. You bring someone in when growth has plateaued, the positioning has drifted, or marketing is busy without anyone able to say what’s actually working.
When to hire an external consultant
You’re spending on marketing but can’t trace it to pipeline, and you need the plan and the measurement built together.
The positioning was set years ago and the market has moved, so the message no longer matches who you sell to now.
You need an outside read on the brand that your own team, understandably, is too close to give.
Typical activities
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Nailing down positioning: who you’re for, what you stand for, why anyone should switch to you.
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Mapping the funnel and the channels, then working out where the money should actually go.
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Building the messaging and the story that sales and marketing can both use without translating.
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Setting up the campaign infrastructure and reporting so you can see what’s driving demand.
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Writing the plan the team runs against, with priorities, owners and a budget that adds up.
Our Members specialised in this service, come from MBB or a commercial strategy firm with a brand or marketing practice, alongside people who’ve run marketing inside growth companies. We look for people who’ve built the strategy and then lived with the results, rather than handing it over and leaving.
“What stood out to me, is the sense of ownership and commitment of the three Sweavers to fix whatever came their way.”
“After closing our Series B funding, we could not keep up with the pace of hiring. As a result, three Sweav interim managers stepped in and helped us professionalize quickly, while showing great ownership, low ego, and strong learning speed.”
