- Client
- Europarcs
- Duration
- 8 months
- Sweavers
- Rutger Mans, ex Kearney • 12 years of experience
- Ted Aerts, ex Kearney • 12 years of experience
- Derk Bouwman, ex IG&H • 8 years of experience
EuroParcs offers a diverse portfolio of holiday parks and homes. As a result, the company provides guests with memorable vacation experiences across a wide range of holiday resorts and accommodations. In 2019, Waterland Private Equity Investments acquired a majority stake in EuroParcs. Since then, the company has focused on expanding its park portfolio in the Netherlands and abroad, while also optimizing its business model.
The challenge
EuroParcs was growing rapidly, largely as a result of its buy-and-build strategy. As a result, the company had to build its European footprint and integrate new acquisitions. In addition, EuroParcs needed to create a robust foundation for future growth, professionalize the organization, and develop a uniform operating model. Therefore, the Director Strategy and Transformation needed support across several workstreams.
Our Collaboration
Several Sweavers (ex Kearney and IG&H amongst others) with skills in strategy and interim management became part of the EuroParcs team. They stayed on for a longer period of time to support from strategy to execution. They supported amongst others with the annual strategic planning process, the transformation of the real estate department and improving the proposition to individual home owners.
